Masharo led global social media and marketing for Karate Combat, overseeing channels with a combined audience of more than 6 million followers across Instagram, Facebook, TikTok, YouTube and X.

From developing social strategies and managing daily publishing to coordinating six-person live content teams at international events, producing press releases and overseeing community engagement, the role covered every aspect of the organisation's digital presence.

Campaigns generated exceptional reach, including 123 million organic Instagram and Facebook Reel views from a single event, while Instagram alone regularly achieved 50 million views per month between events.

The work combined audience growth, content strategy, live event coverage and global marketing operations.